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The Dress (viral phenomenon) : ウィキペディア英語版
The dress (viral phenomenon)

The dress, also known as Dressgate〔(【引用サイトリンク】url=http://www.smh.com.au/lifestyle/fashion/dressgate-the-white-and-gold-dress-making-our-mind-work-until-its-black-and-blue-20150227-13qqrc.html )〕 and associated with the hashtags #thedress, #whiteandgold, and #blackandblue, is a viral photo and meme which became popular on 26 February 2015. The meme originated from a washed-out photograph of a dress posted on the social networking service Tumblr, and a dispute over whether the dress pictured was blue and black, or white and gold. In the first week after the surfacing of the image alone, more than 10 million tweets mentioned the dress.
Although the dress colour was confirmed to be blue and black,〔(【引用サイトリンク】url=http://www.bbc.co.uk/news/uk-scotland-highlands-islands-31656935 )〕 the image prompted discussions surrounding the matter across various platforms, with users discussing their opinions on the colour and why they perceived the dress as being a certain colour, while others discussed the triviality of the dispute to begin with. Members of the fields of neuroscience and colour vision provided scientific commentary on the optical illusion.〔 A 2015 study〔(【引用サイトリンク】url=http://www.sciencedirect.com/science/article/pii/S0960982215005357 )〕 with 1,400 respondents found that 57% saw the dress as blue and black, 30% as white and gold and about 10% as blue and brown, while approximately 10% could switch between any of the colour combinations. A small number saw it as blue and gold. Women and older people disproportionately saw the dress as white and gold. The scientists further found that if the dress was shown in artificial yellow-coloured lighting almost all respondents saw the dress as blue and black, while they saw it as white and gold if the simulated lighting had a blue bias.〔(【引用サイトリンク】title=#TheDress: have researchers solved the mystery of its colour? )
The dress itself, which was identified as a product of the retailer Roman Originals, experienced a major surge in sales as a result of the meme.〔
==Origin==
About a week before the wedding of Scottish couple Grace and Keir Johnston, Grace's mother Cecilia Bleasdale and her partner Paul Jinks took a photograph of the dress she planned to wear to the wedding. Cecilia, Grace, Paul, and Keir then disagreed over the colour of the dress in the photograph. The bride posted the image on Facebook, and her friends also disagreed over the colour; some saw it as white with gold lace while others saw it as blue with black lace.〔〔
On the day of the wedding, Caitlin McNeill, a friend of the bride and groom and a member of the Scottish folk music group Canach, performed with her band at the wedding on the island of Colonsay. Even after seeing that the dress was "obviously blue and black" in real life,〔 the musicians remained preoccupied by the photograph; they said they almost failed to make it on stage because they were caught up discussing the dress. A few days later on 26 February 2015, McNeill reposted the image on her Tumblr blog and asked the same question to her followers, which led to further public discussion surrounding the image.〔〔(【引用サイトリンク】url=http://www.buzzfeed.com/claudiakoerner/the-dress-is-blue-and-black-says-the-girl-who-saw-it-in-pers )

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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